Lines formed outside Target stores in the United States, and especially at Manhattan's east Harlem store and the Brooklyn branch, which had empty shelves by late afternoon, the Guardian reports. Target, sometimes affectionately known as "Tar-jay" to make it sound fancier, has previously teamed up with designers including Jean-Paul Gaultier and Alexander McQueen, who have similarly created lower-priced designs for Target stores.
But the Missoni line for Target is the biggest limited designer collection with more than items, and is only available from September 13 to October 22, the Guardian says. The Missoni for Target collection, made up of items with the Italian luxury design house's hallmark zig-zag patterns, was slated to run from Tuesday through Oct. But buzz in the fashion blogosphere leading up to the opening, stoked by Target's advertising campaign, created what Target officials described as "unprecedented" demand.
Shoppers lined up outside the stores before openings, as many as deep at some stores, and blew through with shopping carts, loading up on everything from Missoni boots to bedding to bikes. Most stores opened at 7 a. The Target. The madness mirrored the frenzy on Black Friday, the day after Thanksgiving that typically ranks as the retail industry's biggest shopping day of the year, said Joshua Thomas, a spokesman for the Minneapolis-based retailer.
There are no plans to restock the shelves beyond what Target stores received for the opening day, he said. Within hours of Target's Missoni opening on Tuesday, eBay sellers began posting Target's Missoni merchandise online at inflated prices.
Brand consultant Laura Ries said it's rare for a giant retailer to get caught so unprepared. The big challenge now is for Target to pull its advertising as quickly as possible and to communicate to its customers that the merchandise they had expected to find at Target for the next month is no longer there, she said. Target apologized on its Twitter account Tuesday for the difficulties with its website.
When they arrived at the store, hundreds of people were waiting in line to get their hands on their collection. Merchandise at the store sold out in a few hours.
Email us at consumernation cnbc. Jessica Golden JGolden5. Fashion experts say they are not surprised by the buzz and popularity of this collaboration. Jessica Golden Senior Field Producer. Related Securities Symbol.
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