Flappers of the s were young women known for their energetic freedom, embracing a lifestyle viewed by many at the time as outrageous, immoral or downright dangerous. Now considered the first generation of independent American women, flappers pushed barriers in economic, political and sexual freedom for women.
Multiple factors—political, cultural and technological—led to the rise of the flappers. During World War I , women entered the workforce in large numbers, receiving higher wages that many working women were not inclined to give up during peacetime.
The s also brought about Prohibition , the result of the 18th Amendment ending legal alcohol sales. Combined with an explosion of popularity for jazz music and jazz clubs, the stage was set for speakeasies, which offered illegally produced and distributed alcohol. Many people, a number of them young women, drove these cars into cities, which experienced a population boom.
With all these pieces in place, an unprecedented social explosion for young women was all but inevitable. No one knows how the word flapper entered American slang, but its usage first appeared just following World War I.
The classic image of a flapper is that of a stylish young party girl. Flappers smoked in public, drank alcohol, danced at jazz clubs and practiced a sexual freedom that shocked the Victorian morality of their parents.
Flappers were famous—or infamous, depending on your viewpoint—for their rakish attire. They donned fashionable flapper dresses of shorter, calf-revealing lengths and lower necklines, though not typically form fitting: Straight and slim was the preferred silhouette.
Flappers wore high heel shoes and threw away their corsets in favor of bras and lingerie. They gleefully applied rouge, lipstick, mascara and other cosmetics, and favored shorter hairstyles like the bob.
The credit stuck and Scott began to write about flapper culture in short stories for the Saturday Evening Post in , opening up the Jazz Age lifestyle to middle-class homes. If Fitzgerald was considered the chronicler of flappers, his wife Zelda Fitzgerald was considered the quintessential example of one. A native of Montgomery, Alabama , Zelda was a stylish, free-spirited young woman who met Fitzgerald in while he was stationed there in the military.
She was 17 at the time and—as the daughter of a prominent local judge—her hedonistic escapades scandalized her family. Lois Long was another writer chronicling flapper culture in print.
Her work chronicled the life of a flapper and recounted her real-life adventures drinking and dancing all night long. Recognizing that women now had disposable incomes of their own, advertising courted their interests beyond household items. She lives in Brooklyn, NY. Later in the decade, he revolutionized hemlines once again by dropping them from the knee to the ankle.
Coco Chanel and her jersey knits, little back dress and smart suits, all with clean, no-nonsense lines, arrived stateside along with Chanel No. Detailed beading and intricate trim became signatures of her designs. JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser. History of the Flapper Dress: Then and Now. Categories: Fashion Fix. Posted: September 24, Carey, Mulligan, The Great Gatsby The 's have made quite a fashionable comeback the past few seasons with the help of shows like Downton Abbey and the film adaptation of The Great Gatsby.
With dropped waists, fringing and endless beading, the flapper dress is back. And Team LBD loves it! The well-known designer Edward Molyneux created one of the most fabulous flapper dresses in This dress symbolised the glamour yet minimalism of this statement trend. Its strong motifs and perfect cut gave it an edge over other designers. One of his statement dresses displayed beautiful orange silk paired with gold and silver embroidery, a stunning example of this famous trend.
Many people characterise s flapper dresses with beautiful evening-wear. It was widely worn in social situations and raised the profile of extravagant party fashion. There were many variations with different motifs, luxurious beading and fabulous embellishments. Designer Edward Molyneux created many elegant evening-wear flapper dress examples that were a popular choice in elite social circles.
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